UTM Link
Generator
Create tracking links for your website campaigns with UTM parameters. Build one link or generate links for multiple platforms and creative variants, then use your analytics reports to compare campaign traffic and conversions. This tool creates tracking URLs; it does not run ads or perform statistical A/B testing.
Enter your destination and campaign details. Tracking values are converted to lowercase, and spaces become hyphens.
Generate a tracking link to measure which campaigns bring visitors to your website.
Tracking Link Summary
Recent Tracking Links
Saved in this browser on this device. Copy links again or export your recent links to CSV.
| Date | Promotion | Source / Medium | GA4 Channel | Full URL | Action |
|---|---|---|---|---|---|
| No links saved yet. Fill out the form above and click "Copy URL" to save your first campaign! | |||||
Share the same video across YouTube, Instagram, and LinkedIn using a unique tracking link for each platform. Compare visits and, when conversion tracking is configured, see which channels bring visitors who take meaningful actions on your website.
Visits from WhatsApp, email, and other shared links can appear as Direct traffic when referral information is unavailable. Adding UTM parameters helps GA4 identify the source, medium, and campaign when the tracking data is collected correctly.
GA4 treats campaign values with different capitalisation as different values. For example, Instagram and instagram can appear separately in reports. This tool converts UTM values to lowercase to support consistent campaign naming.
This tool replaces spaces in UTM values with hyphens. For example, summer sale becomes summer-sale. Consistent naming makes campaign links easier to read and helps keep your tracking values organised.
