Tools & Resources Hub

Stop guessing with your ad spend and tech stack. Use these expert-built calculators, curated directories, and frameworks to fix your tracking and scale profitably.

Directories & Assets / For Marketers & Execution

Curated Index

Curated Tech Directory

The exact software stack I use to track data, optimize SEO, and drive growth. No fluff, just the tools that actually perform in the real world.

500+ Tools Software Stack Verified Tech
Browse Directory
Operations

SOPs & Frameworks

Downloadable checklists, client audit templates, and high-converting swipe files to streamline your marketing operations and campaigns.

Checklists Audit Templates Swipe Files
In Development

Interactive Tools / For Founders & Strategy

Strategy Engine

Marketing ROI Calculator

Run your numbers and find your bottlenecks. Calculate true Return on Ad Spend (ROAS), Customer Acquisition Cost, and projected revenue in real-time.

ROAS Modeling CAC Analysis Revenue Forecast
Open Calculator
Valuation Suite

SEO Traffic Value Estimator

Calculate exactly how much your organic traffic is worth in paid media equivalent, and forecast the compounding ROI of your content strategy.

Traffic Value Paid Media Equivalent Compounding ROI
Coming Soon