Marketing Analytics
— What I Actually Do
Everything a marketing analytics consultant actually builds.
Analytics Setup & Tracking
Google Analytics 4, Tag Manager, and conversion tracking configured properly — the foundation everything else depends on.
Google Sheets/Power BI/Looker Studio Dashboards
Custom dashboards pulling live data from your marketing channels, built to actually answer the questions you ask every week.
Marketing Automation
Automated reporting workflows and scheduled data refreshes — so numbers are ready when you need them, not chased down manually.
SQL & Python Data Pipelines
Connecting scattered data sources — ad platforms, CRM, your website — into one clean, automated pipeline instead of five separate exports.
Attribution Modeling
Understanding which channel actually drove the result, not just whichever one happened to get the last click.
Built once, automated after — not rebuilt manually every month.
— How I'm Different
Most people report on data.
I build the systems that produce it.
I automate what others do manually.
A weekly report someone copy-pastes into a slide deck isn't analytics, it's data entry. I build pipelines and dashboards that update themselves, so the insight is always current, not a snapshot from two weeks ago.
I connect the dots across every channel, not just one platform.
SEO, paid ads, and social media each have their own dashboard by default. I build the layer that connects them, so you can see what's actually working across your whole marketing effort — not four disconnected stories.
Honest about what the data does and doesn't tell you.
Dashboards can make anything look impressive if you pick the right metric. I'll show you the numbers that actually matter for your goals, and tell you plainly when the data is too thin to draw a real conclusion yet.
I build systems that outlast a single report.
A one-off dashboard becomes outdated the moment your campaigns change. I build tracking and automation designed to keep working as your marketing evolves, not a static snapshot that needs rebuilding every quarter.
— My Philosophy
A report tells you what happened.
A system tells you what's happening.
Short-Term
Clarity Now
Fix broken or missing tracking, and get real visibility into what's happening today — most businesses I audit are making decisions on incomplete or wrong data without realizing it.
Long-Term
Systems That Run Themselves
Analytics becomes less about pulling a report and more about a living system — dashboards and pipelines that keep working without a person manually rebuilding them every week.
I build with both timelines in mind — quick fixes that give you honest visibility now, and automated systems that mean you're not paying for the same manual work every single month. Most providers only offer one or the other.
— Who This Is For
Built for businesses that want results, not reports.
Overworked Marketing Teams
Marketing teams drowning in manual reporting who want their week back.
Founders Seeking Single Source of Truth
Founders who've stopped trusting their own numbers because every dashboard tells a different story.
Multi-Channel Brands
Businesses already running SEO, paid ads, or social media who want everything tied together in one place.
Decision Makers Needing Reliable Data
Anyone making budget decisions on gut feeling because the data was never set up properly.
— My Process
A clear path, from audit to results.
Free Data Audit
I review your current tracking and reporting setup, and tell you honestly what's broken, missing, or being done manually that shouldn't be.
Strategy & Dashboard Design
A clear plan for what needs tracking and how it should be visualized, built around the decisions you actually need to make.
Build & Automate
Tracking, pipelines, and dashboards built and connected — so data flows in automatically instead of being pulled by hand.
Handoff & Training
You get a system you actually understand and can use, not a black box only I can maintain.
Iterate
As your marketing evolves, the system evolves with it — I keep refining based on what's actually useful to you.
— Where I Provide My Services
Working nationally and internationally, remote-first.
Analytics and automation work doesn't require being in the same city — I currently work with businesses across India and internationally. Location-specific guides, starting with Kerala, are on their way. Get in touch if you'd like to know more.
Ready to actually trust your numbers?
Let's start with a free audit — no pressure, no generic sales pitch.
Just an honest look at what your data can and can't currently tell you.
Frequently Asked Questions (FAQ)
01
What does a marketing analytics consultant do?
What does a marketing analytics consultant do?
A marketing analytics consultant sets up tracking, builds dashboards, and turns scattered marketing data into clear, decision-ready insight — ideally automated, so it stays current without manual work every week.
02
What is marketing automation, and do I actually need it?
What is marketing automation, and do I actually need it?
Marketing automation here means your reporting and data pipelines update themselves, instead of someone manually exporting and combining spreadsheets every week. If you're currently doing that by hand, you need it.
03
Do I need Google Analytics 4 specifically?
Do I need Google Analytics 4 specifically?
In almost all cases, yes — it's the current standard, and most other tracking (ads platforms, attribution tools) is built to connect with it. Part of the free audit is checking whether yours is even configured correctly.
04
How is this different from the reporting I already get from my SEO or ads person?
How is this different from the reporting I already get from my SEO or ads person?
Most channel-specific reports only show that one channel. This connects everything — SEO, paid ads, social — into one system, so you can see the full picture instead of four separate ones.
05
What tools do you use for marketing analytics?
What tools do you use for marketing analytics?
Primarily SQL, Python, Power BI, and Google Analytics 4 — chosen based on what your business actually needs, not a one-size-fits-all stack.
06
How do we get started working together?
How do we get started working together?
We start with a free data audit. I review your current tracking setup and pipelines to show you honestly what's broken or missing before building your custom analytics roadmap.