ROI Attribution
Calculator
Marketing ROI & Attribution Calculator
Stop guessing. See exactly how your ad spend, conversion rates, and AOV impact your true profitability.
How to use this calculator
- Pick your currencyChoose your country and the starting numbers load in that currency at the latest exchange rate.
- Enter last month's numbersUse your ad platform and your store. No numbers yet? Load a Bad, Avg or Good sample, then edit it.
- Read the profit statementProfit above zero means your ads pay for themselves. Compare your ROAS with the break-even ROAS.
- Fix the weakest leverThe break-even targets show how far conversion rate, CPC or order value must move. Drag a slider to test it.
Need refunds, other costs or tracking accuracy? Switch View to Advanced. Reset puts every number back to its starting value.
What each term means
Your numbers
Advanced inputs
Leave these at their starting values if you are not sure. They only change the result once you edit them.
What it takes to break even
Change any one of these on its own and profit reaches zero.
These are estimates from the averages you enter. They assume results scale in a straight line and leave out taxes and seasonality unless you add them under Advanced. Exchange rates: Rates By Exchange Rate API, refreshed once a day. If they cannot load, an approximate fixed rate is used and the note above says so.