ROI Attribution
Calculator
Marketing ROI, CAC & Profitability Intelligence Engine
Compare live business scenarios, analyze customer acquisition costs, and export audit-ready financial models. Dynamic terminology adapts to your exact industry.
Higher ad fatigue & 20% lower conversion
Directly calculated from the form below
25% higher checkout value & 15% lower CAC
Don't calculate anything yourself. Just type the basic numbers from your bills or dashboard.
Calculated automatically in real time from your raw data.
Enter your ad numbers to begin
Fill in ad spend, sales count, total revenue, and product cost. You will see whether your ads are making money or losing money.
Cashflow & Profit Breakdown
Slide to test scaling or trimming your budget while keeping conversion constant:
What it costs in ads to win one real paying customer.
The average amount of money each customer spent per order.
How many currency units you collect for every 1 unit spent on ads.
The percentage of revenue you keep after paying to make or deliver the goods.
The total gross profit a customer generates across all repeat purchases over their relationship.
The exact ROAS required so you neither lose money nor make profit on ads.
These calculations provide decision-support models based solely on the numbers you input. Ad costs fluctuate due to platform bidding, seasonality, audience saturation, and inventory constraints. Projections assume consistent delivery margins and payment clearance. Always verify with actual bank balance receipts and audited accounting records before committing significant marketing capital.
Export Full Scenario Model to Excel (.xlsx)
Enter your Business Name to generate your customized multi-scenario financial model sheet.
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