ROI Attribution
Calculator
Estimate marketing ROI, customer acquisition cost, and profitability using your campaign spend, sales, revenue, and product costs. Compare business scenarios, understand what your numbers mean, and export your results for further analysis.
Note: These are mathematical sensitivity tests under constant variable cost ratios to help evaluate downside exposure and upside potential. They are not predictive machine-learning forecasts.
Type the exact figures from your ad platform, billing invoices, or dashboard.
Live calculation based on your entered parameters.
- Enter your ad spend, orders, revenue, and product costs on the left to begin analysis.
Cashflow & Profit Breakdown
Slide to test scaling or trimming ad budget under the assumption that CAC and conversion rate remain constant (in practice, ad fatigue often reduces efficiency as budgets scale):
Current numbers entered in the main form above.
Enter numbers for your second campaign or channel (e.g. Meta vs Google).
| Key Metric | Campaign 1 (Base) | Campaign 2 | Winner / Advantage |
|---|---|---|---|
| Ad Spend | ₹0 | ₹0 | - |
| Orders Won | 0 | 0 | - |
| Revenue Collected | ₹0 | ₹0 | - |
| Cost Per Customer (CAC) | ... | ... | - |
| ROAS (Revenue ÷ Spend) | ... | ... | - |
| Contribution Profit / Order | ... | ... | - |
| Break-Even Orders Target | ... | ... | - |
| Profit After Entered Costs | ₹0 | ₹0 | - |
The exact number of sales needed so total contribution profit covers ad spend and fixed costs.
What remains from each sale after deducting unit manufacturing, packaging, shipping, and payment gateway fees.
What it costs in ads to win one real paying customer.
How many currency units you collect for every 1 unit spent on advertising platforms.
The minimum ROAS needed to avoid a loss given your gross margin.
Efficiency measures across each stage from ad click to lead to paying customer.
This calculator is a financial decision-support and planning model based strictly on the figures and assumptions you provide. Real-world ad delivery fluctuates due to platform bidding dynamics, seasonality, creative fatigue, and attribution delays. "Profit after entered costs" reflects only the expenses listed in the form and does not include income taxes, interest, or unlisted administrative overhead. Always verify with actual bank balance receipts and audited accounting records before committing significant marketing capital.
