Search Engine Optimization (SEO) Course

Semantic entities, Knowledge Graph mapping, and building topical authority.

• Traditional Keyword Metrics: Volume, Difficulty & Long-Tail Opportunities✓ Mark Done
• Semantic Search: How Google Uses the Knowledge Graph & Entities✓ Mark Done
• TF-IDF, LSI, and Natural Language Processing (NLP) for SEO✓ Mark Done
• Building Topical Authority with Hubs, Pillar Pages & Clusters✓ Mark Done

On-page optimization, content decay management, and winning zero-click SERP features.

• Advanced HTML Tags: Titles, Meta Descriptions & Semantic Headings✓ Mark Done
• Internal Linking Architectures & PageRank Sculpting✓ Mark Done
• Multimedia SEO: Next-Gen Images, EXIF Data & Video Indexing✓ Mark Done
• Optimizing for Voice Search & Conversational Queries✓ Mark Done
• Managing Content Decay, Pruning & Historical Optimization✓ Mark Done
• Winning SERP Features: Featured Snippets, PAA & Zero-Click Strategy✓ Mark Done
• YouTube & Video Platform SEO: Ranking Factors Beyond Indexing✓ Mark Done

JavaScript rendering, Core Web Vitals (INP/LCP/CLS), server logs, and JSON-LD schema.

• Crawl Budget Optimization & Server Log File Analysis✓ Mark Done
• Mastering Core Web Vitals (LCP, CLS & INP)✓ Mark Done
• JavaScript SEO: Client-Side vs Server-Side vs Dynamic Rendering✓ Mark Done
• Advanced Canonicalization, Pagination & Faceted Navigation✓ Mark Done
• Writing Custom Nested JSON-LD Schema Markup✓ Mark Done
• Site Migrations: Domain Changes, Replatforming & Redirect Mapping✓ Mark Done
• XML Sitemaps & Robots.txt: Protocol-Level Crawl Control✓ Mark Done
• Duplicate & Syndicated Content: Canonical Strategy at Scale✓ Mark Done

Setting up robust Search Console and GA4 event tracking frameworks.

• Advanced GSC & GA4 Configuration for Search Marketers✓ Mark Done
• Essential Metrics Every Digital Marketer Must Track✓ Mark Done

Mathematical PageRank modeling, data-driven Digital PR, and entity co-occurrence.

• The Mathematics of PageRank & Evaluating Link Quality✓ Mark Done
• Data-Driven Digital PR & Claiming Unlinked Brand Mentions✓ Mark Done
• Co-occurrence Signals: Building Your Brand as an Entity✓ Mark Done
• Negative SEO, Toxic Links & When to Actually Use the Disavow Tool✓ Mark Done

Dominating the Local Map Pack, GBP optimization, and proximity ranking factors.

• Advanced Google Business Profile (GBP) & Bing Places Optimization✓ Mark Done
• NAP Consistency, Data Aggregators & Citation Building✓ Mark Done
• Proximity Factors & Ranking for "Near Me" Queries✓ Mark Done
• SEO for Service Area Businesses (SABs) & Multi-Location Brands✓ Mark Done

Hreflang implementation, ccTLDs vs subdirectories, and international targeting.

• Site Architecture for Global SEO: ccTLDs vs. Subdirectories✓ Mark Done
• The Complete Guide to Hreflang Tags & Avoiding Conflicts✓ Mark Done
• Geo-Targeting Signals & Localized Content Transcreation✓ Mark Done
• Optimizing for Global Engines: Baidu, Yandex & Naver✓ Mark Done

Faceted navigation controls, programmatic SEO (pSEO), and product schema at scale.

• Enterprise Architecture: Managing Millions of URLs✓ Mark Done
• Programmatic SEO (pSEO): Using Data Sets to Generate Pages at Scale✓ Mark Done
• Mastering Ecommerce Filters & Faceted Navigation Constraints✓ Mark Done
• Ecommerce SEO: Product Schema, Category Templates & Out-of-Stock Handling✓ Mark Done

Python, BigQuery, server-side tracking, and causal impact SEO testing.

• Server-Side Tracking & First-Party Data Collection✓ Mark Done
• SEO A/B Testing & Measuring Causal Impact✓ Mark Done
• Using Python & Google BigQuery for Bulk SEO Data Analysis✓ Mark Done
• Building KPI Dashboards & Communicating SEO ROI to Stakeholders✓ Mark Done

Generative Engine Optimization (GEO), RAG pipelines, and LLM citations in ChatGPT/Perplexity.

• Generative Engine Optimization (GEO) & Google AI Overviews✓ Mark Done
• LLMO: Optimizing Content to be Cited by ChatGPT, Claude & Perplexity✓ Mark Done
• Understanding RAG (Retrieval-Augmented Generation) for SEOs✓ Mark Done
• Document & Passage Retrieval: How Vector Search Selects Content for AI Answers✓ Mark Done
• Agentic Search: Preparing for AI Agents Acting on Behalf of Users✓ Mark Done
• Optimizing for Google Discover in an AI-First Feed✓ Mark Done

Full site auditing methodology and recovering from algorithmic or manual search penalties.

• SEO Audit Methodology: Screaming Frog, Ahrefs & Log Analyzers✓ Mark Done
• Algorithmic & Manual Penalty Diagnosis, Reconsideration & Recovery✓ Mark Done

Technical interview scenarios, practical case studies, and defending strategy to clients.

• Basic Theory & Terminology: The Screening Questions✓ Mark Done
• Advanced Technical Scenarios: Proving You Understand Crawl & Rendering✓ Mark Done
• Practical Case Studies: "Traffic Dropped by 40%, What Do You Do?"✓ Mark Done
• Client Management: Defending Your Strategy to Non-Technical Stakeholders✓ Mark Done