What you'll learn
Understand how search engines discover, crawl, index and rank web pages
Learn keyword research and search intent to identify relevant search opportunities
Master on-page SEO, including title tags, meta descriptions, headings and content optimization
Create useful, search-focused content that meets user needs
Understand technical SEO, including site structure, XML sitemaps, robots.txt, canonical tags and redirects
Improve website performance, mobile usability and Core Web Vitals
Learn internal linking strategies and ethical link building
Set up Google Search Console and analyze organic search performance
Explore essential SEO tools and learn when to use them
Apply SEO concepts through practical exercises, quizzes and website-based activities
Develop a structured 90-day SEO action plan for your website
Build practical SEO skills from beginner fundamentals to implementation
About this course
Want to get your website, blog or business discovered on Google but don't know where to start? This complete SEO course will help you understand how Search Engine Optimization (SEO) works and how to apply it to real websites, step by step.
Starting with the fundamentals, you'll learn how search engines discover, crawl, index and rank web pages. You'll explore keyword research to understand what people are searching for, learn how to create useful content, optimize web pages and build a strong foundation for organic search visibility.
As you progress, you'll move beyond the basics into technical SEO, website performance, mobile optimization, internal linking, link building and SEO analytics. You'll also learn to use essential tools such as Google Search Console to monitor your website's performance, identify opportunities and make informed decisions.
This course focuses on practical SEO, not just theory. Through quizzes, hands-on exercises and activities using your own website, you'll apply what you learn and develop the skills to plan, implement and evaluate an SEO strategy.
Whether you're a student, aspiring digital marketer, blogger, freelancer, business owner or simply looking to grow your website, this course will help you build your SEO knowledge from the ground up.
By the end of the course, you'll have a clear understanding of how SEO works, how to optimize a website for search engines and users, and how to develop a structured SEO plan to improve your website's organic visibility over time.
By completing this course, you'll be able to:
-
Explain how Google Search works, from crawling and indexing to ranking.
-
Conduct keyword research and identify search intent.
-
Optimize website pages, content, headings and internal links.
-
Identify and address common technical SEO issues.
-
Use Google Search Console to monitor search performance and discover optimization opportunities.
-
Understand backlinks, link quality and ethical link-building practices.
-
Measure SEO progress and use data to improve your strategy.
-
Create a practical SEO roadmap tailored to a website's goals.
Course content
- 5 Sections
- 31 Lessons
- 5 Quizzes
Module 1: SEO Foundations
Module 2: On-Page SEO
Module 3: Technical SEO
Module 4: Off-Page SEO
Module 5: Tracking and Results
Your instructor
Abhilash Jose
Course instructorAbhilash Jose is a digital marketer who combines strategic thinking, hands-on execution, and analytical insight to help businesses build and grow their digital presence. Whether a business is just starting out or looking to improve its existing marketing, he approaches each project by understanding its goals, audience, market, and growth opportunities. His experience spans marketing operations, campaign management, funnel analysis, and performance optimisation. He works across SEO, PPC, social media, and other digital marketing channels, helping businesses establish their online presence, reach the right audience, and turn marketing efforts into measurable results. Abhilash believes effective marketing starts well before launching a campaign. It begins with understanding the business, identifying the right opportunities, developing a strategy, and putting it into action. He uses analytics to understand customer behavior, evaluate performance, and continuously improve marketing decisions, connecting strategy with practical execution at every stage of business growth. Understand. Strategize. Execute. Measure. Improve.
What students say
Want to submit a review? Login
