What you'll learn
Understand how Facebook and Instagram ads work, including Meta's Advantage+ and newer delivery systems
Set up your Page, Instagram account, ad account, and payment method correctly
Install the Meta Pixel and Conversions API to track leads and sales
Build audiences, including broad, custom, lookalike, and retargeting audiences
Create ads with different angles, hooks, and formats, including Reels and Stories
Write clear, simple ad copy that drives action
Launch your first leads or sales campaign step by step
Apply practical strategies for funnels, testing, retargeting, and scaling
Read key metrics like CTR, CPL, CPA, and ROAS, and fix common problems
Follow Meta's ad policies to avoid rejected ads
Apply what you learn through quizzes and hands-on campaign tasks
Develop a structured 30-60-90 day plan for your own ads
About this course
Maybe you've tried boosting a post on Instagram, spent some money, and wondered where it went. Or you've heard Facebook and Instagram ads can bring in customers, but Ads Manager looks confusing.
This course fixes that, one simple step at a time. You'll set up your accounts the right way, learn how Meta shows ads today, and build your first campaign without guessing.
Meta's system has changed a lot. Your ad itself now plays a big part in who sees it, so you'll learn how to create ads that are genuinely different from each other, not just copies with small tweaks. You'll also learn tracking, audiences, and how to write ads people actually stop for.
Along the way you'll pick up simple strategies: a basic funnel, how to test ads, how to follow up with people who showed interest, and how to grow your budget step by step. At the end, you'll know how to read your numbers and fix common problems.
Each module ends with a quick quiz and a task you do on your own business or page. So you're not just watching. You're building a real campaign as you learn.
If you run a business, work in marketing, or want to start running ads for others, this is a good place to begin.
Course content
- 7 Sections
- 5 Lessons
- 1 Quiz
Module 1: Foundations and Setup
Module 2: How Meta Ads Work Now (new)
Module 3: Tracking and Audiences
Module 4: Creative and Copy
Module 5: Building Your First Campaign
Module 6: Strategies That Work (new)
Module 7: Measure, Fix and Plan
Your instructor
Abhilash Jose
Course instructorAbhilash Jose is a digital marketer who combines strategic thinking, hands-on execution, and analytical insight to help businesses build and grow their digital presence. Whether a business is just starting out or looking to improve its existing marketing, he approaches each project by understanding its goals, audience, market, and growth opportunities. His experience spans marketing operations, campaign management, funnel analysis, and performance optimisation. He works across SEO, PPC, social media, and other digital marketing channels, helping businesses establish their online presence, reach the right audience, and turn marketing efforts into measurable results. Abhilash believes effective marketing starts well before launching a campaign. It begins with understanding the business, identifying the right opportunities, developing a strategy, and putting it into action. He uses analytics to understand customer behavior, evaluate performance, and continuously improve marketing decisions, connecting strategy with practical execution at every stage of business growth. Understand. Strategize. Execute. Measure. Improve.
What students say
Want to submit a review? Login
