What you'll learn
- Understand how Facebook and Instagram ads work, including Meta's Advantage+ and newer delivery systems
Set up your Page, Instagram account, ad account, and payment method correctly
Install the Meta Pixel and Conversions API to track leads and sales
Build audiences, including broad, custom, lookalike, and retargeting audiences
Create ads with different angles, hooks, and formats, including Reels and Stories
Write clear, simple ad copy that drives action
Launch your first leads or sales campaign step by step
Apply practical strategies for funnels, testing, retargeting, and scaling
Read key metrics like CTR, CPL, CPA, and ROAS, and fix common problems
Follow Meta's ad policies to avoid rejected ads
Apply what you learn through quizzes and hands-on campaign tasks
Develop a structured 30-60-90 day plan for your own ads
About this course
Maybe you've tried boosting a post on Instagram, spent some money, and wondered where it went. Or you've heard Facebook and Instagram ads can bring in customers, but Ads Manager looks confusing.
This course fixes that, one simple step at a time. You'll set up your accounts the right way, learn how Meta shows ads today, and build your first campaign without guessing.
Meta's system has changed a lot. Your ad itself now plays a big part in who sees it, so you'll learn how to create ads that are genuinely different from each other, not just copies with small tweaks. You'll also learn tracking, audiences, and how to write ads people actually stop for.
Along the way you'll pick up simple strategies: a basic funnel, how to test ads, how to follow up with people who showed interest, and how to grow your budget step by step. At the end, you'll know how to read your numbers and fix common problems.
Each module ends with a quick quiz and a task you do on your own business or page. So you're not just watching. You're building a real campaign as you learn.
If you run a business, work in marketing, or want to start running ads for others, this is a good place to begin.
Course content
- 7 Sections
- 5 Lessons
- 1 Quiz
Module 1: Foundations and Setup
Module 2: How Meta Ads Work Now (new)
Module 3: Tracking and Audiences
Module 4: Creative and Copy
Module 5: Building Your First Campaign
Module 6: Strategies That Work (new)
Module 7: Measure, Fix and Plan
Your instructor
Abhilash Jose
Course instructorI’m Abhilash Jose, a digital marketer with a background in data analytics and marketing operations. I combine SEO, digital marketing, and data to understand what works, why it works, and how to improve it.I’ve worked on marketing campaigns, funnel analysis, reporting, and performance optimization, helping businesses make better decisions using real data.Today, I’m focused on helping businesses get found online, attract the right audience, and turn traffic into measurable results through practical digital marketing strategies.Learn. Test. Measure. Improve.
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