ROI Attribution Calculator

AbhilashJose.com v10.1 • Oct 2026

Marketing ROI, CAC & Profitability Intelligence Engine

Compare live business scenarios, analyze customer acquisition costs, and export audit-ready financial models. Dynamic terminology adapts to your exact industry.

Industry Benchmark: Select your sector above to see tailored benchmarks and auto-fill baseline unit economics.
Live Scenario Comparison Matrix
Test your actual numbers against optimistic and conservative outcomes:
Scenario A • Conservative

Higher ad fatigue & 20% lower conversion

Ad Spend: ₹0
Customers Won: 0
Revenue: ₹0
Cost Per Acquisition: ...
ROAS: ...
Net Profit / (Loss): ₹0
Scenario B • Your Base Numbers

Directly calculated from the form below

Ad Spend: ₹0
Customers Won: 0
Revenue: ₹0
Cost Per Acquisition: ...
ROAS: ...
Net Profit / (Loss): ₹0
Scenario C • Scaled & Optimized

25% higher checkout value & 15% lower CAC

Ad Spend: ₹0
Customers Won: 0
Revenue: ₹0
Cost Per Acquisition: ...
ROAS: ...
Net Profit / (Loss): ₹0
Enter Your Raw Numbers

Don't calculate anything yourself. Just type the basic numbers from your bills or dashboard.

01 Ad Spend (Marketing Cost)
Google, Meta, etc.
₹
02 Acquisitions & Revenue
Count of completed sales
orders
Total sales billing amount
₹
03 Direct Delivery Costs (COGS)
Raw material, courier, or delivery cost
₹
04 Customer Repeat Buys & Lifespan
1 for one-time, 12 for monthly subscription
times/yr
Average customer relationship length
years
Profit & Health Summary

Calculated automatically in real time from your raw data.

WAITING FOR DATA

Enter your ad numbers to begin

Fill in ad spend, sales count, total revenue, and product cost. You will see whether your ads are making money or losing money.

Cost Per Customer (CAC)
...
Cost to get 1 customer
Average Order (AOV)
...
Revenue per order
Ad Return (ROAS)
...
Revenue ÷ Ad Spend
Gross Margin %
...
Profit after delivery
Customer Lifetime Value (LTV)
...
Gross profit per customer
LTV : CAC Ratio
...
Target is 3x or higher
Payback Time
...
Months to recover CAC
Break-Even ROAS
...
Zero-profit threshold

Cashflow & Profit Breakdown

Gross Revenue Collected ₹0
Product / Service Delivery Cost - ₹0
Gross Profit (Remaining) ₹0
Advertising Spend (Platforms) - ₹0
Final Net Profit / (Loss) ₹0
Simulation Slider: "What if ad spend changes?"

Slide to test scaling or trimming your budget while keeping conversion constant:

-50% +150%
At this ad budget: ₹0 • Expected Net Profit: ₹0
1. Customer Acquisition Cost (CAC)

What it costs in ads to win one real paying customer.

CAC = Ad Spend ÷ Orders
2. Average Order Value (AOV)

The average amount of money each customer spent per order.

AOV = Total Revenue ÷ Orders
3. Return on Ad Spend (ROAS)

How many currency units you collect for every 1 unit spent on ads.

ROAS = Total Revenue ÷ Ad Spend
4. Gross Profit Margin %

The percentage of revenue you keep after paying to make or deliver the goods.

Margin = ((Revenue - Delivery Cost) ÷ Revenue) × 100
5. Customer Lifetime Value (LTV)

The total gross profit a customer generates across all repeat purchases over their relationship.

LTV = AOV × Repeat Purchases/Yr × Lifespan × Margin %
6. Break-Even ROAS

The exact ROAS required so you neither lose money nor make profit on ads.

Break-Even ROAS = 1 ÷ (Gross Margin %)
Practical & Educational Disclaimer:

These calculations provide decision-support models based solely on the numbers you input. Ad costs fluctuate due to platform bidding, seasonality, audience saturation, and inventory constraints. Projections assume consistent delivery margins and payment clearance. Always verify with actual bank balance receipts and audited accounting records before committing significant marketing capital.

Export Full Scenario Model to Excel (.xlsx)

Enter your Business Name to generate your customized multi-scenario financial model sheet.

Suggest a Feature or Report a Bug

Need a custom feature, spotted a bug, or want to suggest an improvement for this Intelligence Engine? Drop a message below!

Client Satisfaction Tools Survey Form